Barbie World

Ardscoil Mhuire, Mackney, Ballinasloe, Co. Galway (2013)

The Idea
To build awareness of girls’ mental health issues.

The ACTION
This team asked ‘What can we do to show girls that there is no picture beside the word ‘beauty?’ They examined perceptions of beauty and the role that make-up plays in girls’ lives. They surveyed students’ attitudes towards beauty and make-up, using the results to inform a positive self-image campaign at the school. The team also worked with a local boys’ secondary school in researching male attitudes towards beauty. They organised a ‘no make-up day’ at the school, donating all proceeds to the charity Headstrong. The group also sold wristbands and created an awareness campaign for all students.

The Impact
The project had a positive impact on Ardscoil Mhuire students and the wider community. Following the no-makeup day, many students commented that they felt more confident about being themselves in front of their peers. There was a greater awareness of mental health issues among students. The project also raised funds for the charity Headstrong.